Research & Strategy Development
Lana Life Care, a premium home healthcare provider in Dubai, aimed to enhance its online visibility, generate quality leads, and position itself among the top healthcare services in the MENA region. My role focused on two major pillars: SEO and digital campaigns across Google and Meta platforms.
Digital Campaigns
I launched lead generation campaigns on Google Ads and Meta to drive more inquiries for Lana Life Care’s home healthcare services. These campaigns were optimized with targeted keywords and audience segments, resulting in a high volume of qualified leads at a lower cost per click.