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Increased organic rankings through strategic keyword targeting and On Page SEO.
Cloudways
Cloudways is a managed cloud hosting platform that empowers developers, agencies, and businesses by offering simplified deployment and management of high performance web applications. Known for flexibility, speed, and reliability, Cloudways provides a choice of top cloud providers like AWS, Google Cloud, and DigitalOcean.
- CATEGORY Hosting
- LIVE PROJECT Visit Site
Technical Site Audit
Before diving into the SEO work for Cloudways, I started with a deep technical audit to get a full picture of how the wesite was performing.
Competitor & SERP Analysis
Mapped out direct and indirect competitors in the hosting niche. Identified keyword gaps, backlink strategies, and content formats dominating the top positions.
Local SEO Targeting
Recognized an opportunity to grow Cloudways’ visibility in regional markets. Identified localized keywords with high commercial intent, especially in underserved geo specific search queries.
Technical SEO
Fixed broken links, redirected outdated URLs, and indexing issues. Improved Core Web Vitals, resulting in better performance scores across desktop and mobile. Structured data and schema markup were implemented for enhanced SERP features (e.g., FAQ, reviews, featured snippet, breadcrumbs).
Off Page SEO
Built high quality backlinks via guest posting, digital PR, and outreach to industry relevant bloggers. Optimized GMB listings and local citations for regional keyword targeting. Monitored rankings and optimized the website focusing on algorithm updates and trends.
On Page SEO
Updated meta titles, descriptions, and header tags based on target keywords. Integrated voice search friendly content using question based keywords. Implemented the Internal linking structure to boost link equity and improve UX.
- DIGITAL MARKETING SEO CASE STUDIES
