Paid Campaign Performance
Generated 503 conversions through Google Ads, driving strong lead volume while maintaining efficient campaign performance and acquisition costs.
Home Healthcare · 2023
Lana Life Care
Lana Life Care is a home healthcare based in Dubai, offering a wide range of services at homes, hotels, or workplaces.
SEOPaid MediaContent Marketing
The Problem To Solve
Lana Life Care needed to strengthen its digital presence in Dubai’s competitive home healthcare market, increase qualified patient enquiries, and improve visibility for high-intent healthcare searches.
How The Strategy Took Shape
I managed the SEO and paid media strategy across Google and Meta, with a focus on increasing organic visibility, reaching the right audiences, and generating qualified leads for key home healthcare services.
What Changed
Improved online visibility while generating a consistent flow of qualified healthcare leads through Google Ads and Meta campaigns. Campaign performance improved with stronger lead volume and more efficient acquisition costs, while SEO supported sustainable growth across relevant home healthcare searches.
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