Lana Life Care

Lana Life Care is a home healthcare based in Dubai, offering a wide range of services at homes, hotels, or workplaces.

lana-life-care-mobile-seo-case-study

Research & Strategy Development

Lana Life Care, a premium home healthcare provider in Dubai, aimed to enhance its online visibility, generate quality leads, and position itself among the top healthcare services in the MENA region. My role focused on two major pillars: SEO and digital campaigns across Google and Meta platforms.

Digital Campaigns

I launched lead generation campaigns on Google Ads and Meta to drive more inquiries for Lana Life Care’s home healthcare services. These campaigns were optimized with targeted keywords and audience segments, resulting in a high volume of qualified leads at a lower cost per click.

Search Engine Optimization

On the SEO side, I optimized the Google Business Profile and focused on local search keywords to improve visibility. I specifically worked on ranking key service pages such as doctor on call, physiotherapy, home nursing, and IV therapy which successfully reached the Top 3 positions in Google’s organic search results.

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doctor on call local search keyword ranked lana life care

Social Media Creatives

Here are some social media creative ideas and caption concepts for different Lana Life Care services like blood test at home, physiotherapy, IV therapy, and more

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